Storefront
Everything in Foundation, plus taking money online.
$900
One time. Nothing renews.
Who it is for
You sell something — products, services, classes, appointments, or a deposit that books the work. You want the money to arrive without an invoice and a wait.
What you end up with
Everything Foundation produces, plus a working checkout on your own site: real payments, tax handled correctly, receipts going out, and a refund policy that holds up.
What is included
- Everything in Foundation, in full.
- The payments guide — choosing how you take money, setting it up, and going live without losing any.
- A tailored recommendation that covers your checkout as well as your site: what to sell, how to price it, and which payment path fits.
- Canadian sales tax explained properly — GST, HST and PST, when you have to register, and how to make the software handle it.
- The policies you are obliged to publish before you can take a payment, and what they need to say.
The contents
All 27 chapters, listed.
This tier contains 2 parts. Everything below is yours.
Part one — Building the site
16 chapters — included from Foundation
- 01
Decide what the site is for
One page, one job. Working out the single action you want a visitor to take, before a word is written, is what separates a site that produces enquiries from a brochure nobody reads.
- 02
Your address on the internet
Choosing and registering a domain, what a fair price is, which of the upsells at checkout are worth taking, and which are pure margin.
- 03
Getting mail at your own domain
Why an address at your own domain matters more than the site design, the difference between forwarding and a real mailbox, and how to set one up without breaking the other.
- 04
Choosing your tool honestly
Squarespace, Wix, WordPress, Shopify, Framer, or code. What each is genuinely good at, what each costs over three years, and how to tell which one your situation actually calls for.
- 05
The five pages, and what goes on each
Home, services, about, contact, and the one most people miss. What each page has to accomplish and the order to build them in.
- 06
Writing the words
The hardest part of the whole project, and the part no tool does for you. How to write a headline that says something, what to cut, and how to stop sounding like everyone else.
- 07
Images without hiring a photographer
Where to get pictures you are legally allowed to use, how to size and compress them so they do not make the site slow, and why the photo of your actual premises beats the stock shot every time.
- 08
Design restraint
Why homemade sites look homemade, and the small number of rules — one typeface, few colours, consistent spacing, generous whitespace — that fix most of it.
- 09
Building the pages
Sitting down and doing it: the order of operations, what to get right first, and the traps that cost an afternoon each.
- 10
The enquiry form
Getting a form that works, making sure it lands somewhere you read, keeping spam out, and — most importantly — making sure a failed send never silently loses somebody's message.
- 11
Accessible by default
What accessibility actually requires, why it matters legally and commercially, and how to test yours with free tools in about twenty minutes.
- 12
Making it fast
What makes a site slow (it is almost always images), how to measure it properly, and what a good score is worth chasing versus where to stop.
- 13
Getting found
The search work that genuinely moves the needle for a local business, in order of return: Google Business Profile, page titles, real content. And the expensive things that do not.
- 14
The legal minimum in Canada
The privacy policy you need and what it has to say under PIPEDA, when cookies oblige you to ask permission, and the anti-spam rules that apply the moment you email anyone.
- 15
Launch
The checklist to run before you point the domain at it, in order, including the ones people only discover they missed after going live.
- 16
The month after
What to check, what to ignore, how to make changes without breaking things, and the signals that tell you it is time to get help.
Part two — Taking payments
11 chapters
- 17
What you are actually selling
Products, services, bookings and deposits behave completely differently once money is involved. Naming which one you have is the decision every later choice depends on.
- 18
Choosing how you take money
A payment link, a hosted checkout, your builder's own store, or a full shopping cart. What each costs, what each can and cannot do, and how to avoid building a store when two payment links would have done.
- 19
Setting up Stripe properly
Business details, the bank account, your payout schedule, and the statement descriptor your customers will see on their card bill — the one nobody sets and everybody gets charged back over.
- 20
Products, prices, and the one-price rule
Modelling what you sell so it stays workable: one-time versus subscription, how to handle variations, and why a price should never be edited in place.
- 21
Putting the buy button on your site
Wiring the checkout into each kind of site, what the customer should see at each step, and the confirmation page that does more work than any other page you will build.
- 22
Bookings, deposits, and quotes
Taking money for time rather than things: holding a slot, charging a deposit against a larger job, and the cancellation terms that make it survivable.
- 23
Tax, without guessing
GST, HST and PST, the $30,000 threshold and what happens when you cross it, when you must charge based on where your customer is, and how to let the software work it out.
- 24
Receipts, refunds, and disputes
What has to reach the customer after they pay, writing a refund policy you can live with, and what actually happens when someone disputes a charge — including what evidence wins.
- 25
Testing without losing money
Test mode, the card numbers that simulate every failure worth knowing about, and the single real transaction you should always run before you tell anyone the shop is open.
- 26
What happens after they pay
Fulfilment: the email, the delivery, the record you keep. Getting this wrong is what turns one sale into an hour of correspondence.
- 27
Going live with payments
The checklist specific to money — the things that are merely embarrassing on a brochure site and expensive on a shop.
Not just a document
A plan written for your business.
The guide tells you how everything works. The recommendation tells you what to do, given what you actually sell and who you sell it to.
You fill in a short form after you buy, and it comes back within five business days.
What the recommendation covers
- Which tool to build on, named, with the reasoning and what it will cost you a year.
- Your site structure: the pages to build, in the order to build them.
- What each page needs to say, and the one action it should be pushing towards.
- What to skip — the features you are considering that would not earn their keep.
- Where you are most likely to get stuck, given the path you have chosen.
- What to sell and how to package it — a flat price, tiers, or a deposit against a larger job.
- Which payment path fits you: links, a hosted checkout, or your builder's own store, with what each actually costs.
- Whether to register for GST now or wait, and how tax should be presented at your checkout.
- What your refund and cancellation terms need to say, given what you sell.
Storefront — $900
Credited in full against a build if you decide you would rather we did it, within 90 days.